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From Kickstarter to Shark Tank: What Corporates Can Learn from Mensch on a Bench
In December of 2014, Neal Hoffman walked onto the infamously brutal Shark Tank stage and pitched an idea for investment that he had been working on for almost two years: Mensch on a Bench, the Jewish...
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Mondelez CEO Talks about Innovating Fast and at Scale
One of the main pillars of our innovation philosophy is to move quickly from insight to action. It’s always better to get something out there and then iterate rather than take too much time to go to...
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How Can Large Organizations Keep the Pace and Creativity of Startups?
Every large organization claims that innovation is critical to their DNA, yet most are criticized for their lack of disruptive product launches and slow decision-making process. While large companies...
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Putting Out PR Fires in the Age of Transparency
We’ve officially entered the “age of transparency.” In response to consumer demand, more and more companies are jumping on the “honest” bandwagon, pulling back the curtain on everything from their...
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4 Things Boaty McBoatface Can Teach Us about Relevant Consumer Feedback and...
There is no doubt that crowdsourcing can be a great way to garner PR and hype around a brand. According to eYeka, 84% of top brands used this tactic between 2004-2014, including CPG and Food & Bev...
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6 Innovation Tips from The Google Ventures Team
When we heard that Jake Knapp, John Zeratsky and Braden Kowitz (the guys from Google Ventures) wrote a book on innovation, we knew we had to get our hands on it immediately. And, it didn’t disappoint....
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5 Corporates Borrowing from The Startup Playbook
Startup companies have flooded the market with work processes that happen faster, better utilize technology and place ideas in consumers’ hands more frequently during the innovation cycle. The line...
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Second Annual #NewCoCincy Event: 5 Truths and Hacks for Bringing Startup...
On July 21st, the Cincinnati startup community came together for its second annual #NewCoCincy event, a showcase of purpose-focused businesses that are driving industry transformation and community...
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12 Forces Reshaping Our Lives In the Next 15-30 Years
In The Inevitable: 12 Technological Forces that will Shape our Future, Kevin Kelly paints a futuristic picture of 12 macro certainties coming together to completely reshape how we live, work and play...
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5 Ways to Break Through to Bigger Ideas
Breaking through to bigger ideas can only happen when we examine problems with a fresh perspective. Too often, brands stay within the safe walls of their go-to ideas and processes, leaving valuable...
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